The consumer products
law firm
We’re the law firm consumer product businesses come to for large projects and day-to-day advice.
A talented
bunch
We’re a streamlined team
that’s big on experience
About
We combine legal expertise and genuine industry insight with a practical, decent approach. We take our work seriously, but have fun along the way.
28
people
40+
morning teas (we like cake!)
3006
our Southbank home
50+
years working in-house
lifecycle
With you for
the journey
Standing shoulder-to-shoulder, we advise you on the everyday issues that make your business tick, from bringing exciting new ideas to life, to navigating the challenges when things go wrong.
Navigate each lifecycle icon below to find out more about how we help our clients at every stage of their journey.
Lifecycle
With you for the journey
R&D is an ongoing commitment for successful businesses. Our IP, commercial contracts and human resources experts advise on ways to maximise the value of intellectual assets while ensuring they are protected, now and in the future.
From facilities to I.T., supply chain management to workplace health and safety, running effective manufacturing sites is a complex business. We understand what it takes to manage a successful manufacturing operation and work with our clients every step of the way to help them achieve their aims.
In an increasingly complex communications environment, balancing legislative compliance with achieving maximum cut-through from promotional activities is a constant challenge. Our commercial team has a wealth of experience in advising the marketing departments of major international brands on how to get this balance right.
Often the unsung hero of business strategy, an effective approach to distribution can make the difference between success and failure. We advise on domestic and international distribution frameworks, with a particular expertise in franchising and retail networks.
With a greater number of retail sales channels, comes increasing complexity. In an environment where consumer purchasing behavior has changed significantly, we deploy a range of skills in technology law, commercial contracts, HR Law and real estate, to help ensure our clients’ ‘clicks’ and ‘bricks’ retail operations are a success.
Customer experience is an essential part of the success of any consumer business. We help clients establish frameworks that anticipate and address issues to avoid a crisis. When problems do occur with customers, we manage the situation pragmatically and constructively, knowing that we can deploy a robust approach to disputes, if they occur.
Take the pain out of franchise network documentation
FranchiseFlow is our automation tool that quickly and easily provides franchisors with consistent, accurate documentation that’s compliant with the Franchising Code.
Why us
We were looking for a more decent way to practice law without compromising on quality work. Our four values sum it up: strive, unite, care and clarify.
We don't just advise sectors,
we participate in them.
We’re members of industry associations across key sectors and the legal community, including:
Find out more about CIE life
Latest updates
New Cybersecurity Laws – Mandatory Reporting Obligations for Businesses
Late 2024, the Australian Government passed the Cybersecurity Act 2024, Australia’s first piece of standalone cybersecurity legislation. Part 3 of the Act, which imposes obligations on large companies to report cybersecurity incidents, took effect in May 2025. Here's what you need to know.
3 June 2025
New Cybersecurity Laws – Obligations on Manufacturers and Suppliers of Connected Products
Late in 2024, the Australian Government passed the Cybersecurity Act 2024, Australia’s first piece of standalone cybersecurity legislation.
Part 2 of the Act, which will impose numerous obligations on suppliers and manufacturers of smart devices and other internet-connected products, will come into effect no later than 29 November 2025. Here's what you need to know.
3 June 2025
Explainer: New Gender Equality Targets
On 26 March 2025, the Workplace Gender Equality Amendment (Setting Gender Equality Targets) Act 2025 was passed, requiring organisations with 500 or more employees to select and implement three targets from a comprehensive list of 19 gender equality measures. We’ve created a handy infographic to summarise the key elements of this change and the 19 gender equality measures.
26 May 2025
Get in touch today
Get in touch
We love a chat! Get in touch with us and we’ll respond within one business day.