The consumer products
law firm

We’re the law firm consumer product businesses come to for large projects and day-to-day advice. 

A talented
bunch

We’re a streamlined team
that’s big on experience

About
We combine legal expertise and genuine industry insight with a practical, decent approach. We take our work seriously, but have fun along the way.
28

people

40+

morning teas (we like cake!)

3006
our Southbank home
50+

years working in-house

lifecycle

With you for
the journey

Standing shoulder-to-shoulder, we advise you on the everyday issues that make your business tick, from bringing exciting new ideas to life, to navigating the challenges when things go wrong.

Navigate each lifecycle icon below to find out more about how we help our clients at every stage of their journey.

Lifecycle

With you for the journey

R&D is an ongoing commitment for successful businesses. Our IP, commercial contracts and human resources experts advise on ways to maximise the value of intellectual assets while ensuring they are protected, now and in the future.
From facilities to I.T., supply chain management to workplace health and safety, running effective manufacturing sites is a complex business. We understand what it takes to manage a successful manufacturing operation and work with our clients every step of the way to help them achieve their aims.
In an increasingly complex communications environment, balancing legislative compliance with achieving maximum cut-through from promotional activities is a constant challenge. Our commercial team has a wealth of experience in advising the marketing departments of major international brands on how to get this balance right.
Often the unsung hero of business strategy, an effective approach to distribution can make the difference between success and failure. We advise on domestic and international distribution frameworks, with a particular expertise in franchising and retail networks.
With a greater number of retail sales channels, comes increasing complexity. In an environment where consumer purchasing behavior has changed significantly, we deploy a range of skills in technology law, commercial contracts, HR Law and real estate, to help ensure our clients’ ‘clicks’ and ‘bricks’ retail operations are a success.
Customer experience is an essential part of the success of any consumer business. We help clients establish frameworks that anticipate and address issues to avoid a crisis. When problems do occur with customers, we manage the situation pragmatically and constructively, knowing that we can deploy a robust approach to disputes, if they occur.

The ideal solution for every day legal work

Our team becomes your team, handling everything from routine legal tasks to providing a sounding board for your senior executives, all for a predictable monthly fee.

Why us

We were looking for a more decent way to practice law without compromising on quality work. Our four values sum it up: strive, unite, care and clarify.
In 2008 a group of lawyers at a large national law firm spotted the gap in the market for smaller, boutique firms to advise major organisations.
If you want to combine stimulating work with other things in life, you’re in the right place. We’re always looking out for special people who’ll add something distinctive.

Find out more about CIE life

Latest updates

Environmental claims under a microscope: What the new AANA Code means for brands

Environmental claims under a microscope: What the new AANA Code means for brands

The Environmental Claims Code (the Code) is a voluntary code published by the Australian Association of National Advertisers (AANA) designed to ensure adherence to specific standards where Environmental Claims are made in advertising.
15 November 2024
Unwrapping proposed reforms to the packaging regulations

Unwrapping proposed reforms to the packaging regulations

The Australian Government is currently reviewing its packaging regulations with the goal of reducing packaging waste and fostering a circular economy.
4 November 2024

Quarterly Report: Jul-Sep 2024

This quarter was bustling with activity, with our team stepping out to present to industry leaders, facilitating engaging panels and contributing to industry reports.
18 October 2024
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