With you for the journey
CIE Legal
ExpertiseAustralian market entry

Australian market entry

Australia is an attractive market for brands looking to extend their footprint, with its stable economy, affluent consumer base and cultural similarities to other major markets.

Manufacturing and retailing consumer products are increasingly global activities.

CIE Legal guides global brands on their entry into Australia, ensuring a great start by addressing everything from strategic considerations, to sequencing regulatory and compliance requirements.

“From automotive, to fashion, to beauty products, and a lot in between, we’re experienced at helping consumer brands set-up for success in Australia.”

We combine consumer products expertise with corporate and commercial legal experience, to help organisations navigate the complex Australian regulatory landscape and set themselves up for success. Our roadmap for market entry provides a clear plan to help leaders make strategic decisions about the structure and scale of their operations while ensuring all regulatory and compliance requirements are met.

Our expertise includes:

Company setup

e.g. local office or Australian entity?

Employee and worker enagement

e.g. full time, part-time, casual, contractor or labour hire?

Distribution

e.g direction to customer, franchising, online sales, competition law issues

Marketing and advertising

e.g. Australian Consumer Law (ACL) and industry advertising code requirements

Consumer issues

e.g. what consumer guarantees apply?

Data and privacy

e.g. how to comply with Australian Privacy Principles?

Intellectual Property

e.g. how to register your IP?

Key contacts

Peter George

Managing Partner
Contact Peter

Raph Goldenberg

Partner
Contact Raph

Want to know more?

Download a copy of our paper ‘Entering the Australian Market – a roadmap for consumer product brands.’

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